February 26, 2007
With tobacco sponsorship in F1 in full decline, 2007 also saw the end of British American Tobacco's sponsorship of Honda, allowing the team to choose a livery that better suited their corporate image. Honda unveiled the RA107 car featured the bare minimum of corporate advertising, instead focusing on Honda's environmental desires, with a livery depicting the planet Earth against the black background of space. On the rear wing was the web address of environmental awareness website myearthdream.com. This site was launched February 27, 2007, immediately after the official launch of the 2007 car. Reactions to the new Honda livery were mixed, and Greenpeace accused the team of hypocrisy, given the pollution from F1.
(Photo: Honda Earth Car via photopin (license))
No comments:
Post a Comment